If you do it right, and if you do it consistently, Facebook can be a powerful business tool.  Some of the benefits are:

  • Revenue 
    Generating revenue is the most obvious reason to use Facebook.  Build a community or following then advertise your services to reach that community. Everything you post on Facebook can be linked to your business Facebook page or even to your website.
  • Branding 
    Having a social media presence allows customers to stay connected to your brand.  It creates a personal avenue for your customers to interact with your company and share what they love about you.
  • Customer Aquisition
    Social media is an excellent way to reach potential customers.  Once you build a following or community, you can better target your ads to reach those potential customers in a more effective way.
  • Search-engine optimization
    Google tends to favor popular social media updates in the top sections of its search engine results pages.  The greater your following, the greater number of people you can reach who can like your post, the more popular your post becomes.