Google is putting mobile users first.
If your site isn’t set up for smartphones, tablets, iPads, kindles, etc, or you just don’t have a mobile-friendly option for visitors when they visit your site, you may see a drop in your rankings according to Google’s Mobile Optimization Guidelines.
What’s this mean for your website?
How Fast Does Your Page Load?
We know that a large percentage of people, close to 75%, of people will likely give up and leave your site, only to head to your competitor, after about 5 seconds if it doesn’t load accurately and quickly. You don’t get a second chance if this is the first time they’ve visited your site. We also know that about 70% of mobile browsers expect web pages to load almost a quickly or faster as web pages on their desktop computes.
With these characteristics of the mobile user in mind and the liklihood of users being on a 3G/4G network, performance is critical. Per Google you should:
- Make the mobile web faster by reducing the number of requests and amount of data transferred.
- Use Google PageSpeed Insights to check your site for page loading issues.
Video Is Not Compatible With Smartphone
Ever try to play a video that isn’t compatible with your smartphone? Google suggests using HTML5 standard tags to include videos and avoid formats like Flash. Some formats aren’t supported on mobile devices.
If you want to read more about the other common mistakes be sure to visit Google’s site.
What Can You Do About It?
If you don’t have a mobile website yet, you should start there. If you do have a site, auditing your current site will help to to identify if you’re making any of these mistakes mistakes. Learn more about our Responsive Conversion package.