Google is putting mobile users first.

If your site isn’t set up for smartphones, tablets, iPads, Kindles, etc, or if you just don’t have a mobile-friendly option for visitors when they visit your site, you may see a drop in your rankings according to Google’s Mobile Optimization Guidelines.

What’s this mean for your website? 

Google has shared their recommendations along with some of the common mistakes made when building a new site or rebuilding your current site.

How Fast Does Your Page Load?

We know that a large percentage, close to 75%, of people will likely give up and leave your site, only to head to your competitor, after about 5 seconds if it doesn’t load accurately and quickly.  You don’t get a second chance if this is the first time they’ve visited your site.   We also know that about 70% of mobile browsers expect web pages to load almost a quickly or faster as web pages on their desktop computes.

Per Google, you should:

Video Is Not Compatible With Smartphone

Ever try to play a video that isn’t compatible with your smartphone? Google suggests using HTML5 standard tags to include videos and avoid formats like Flash.  Some formats aren’t supported on mobile devices.

If you want to read more about the other common mistakes be sure to visit Google’s site.

What Can You Do About It? 

If you don’t have a mobile website yet, you should start there. If you do have a site, auditing your current site will help to to identify if you’re making any of these mistakes.  Learn more about our Responsive Conversion package.

Solutions

Page Speed

Viewers expect your page to load pretty quickly.  If it doesn’t meet the standard set by Google, your ranking will dip.

Screen Size

Your organic ranking will now be affected negatively if your site isn’t configured for proper mobile viewing.

Content

Quality content is crucial to an effective website.  It needs to be rich with relevant keywords and conversational phrases.

 

Content Considerations

 

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Stay Simple

Keep your content simple.  Use words that are conversational as well as easily understood by anyone who visits your site.

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Search-Friendly Phrases

Write content like web searches: “web design” is more likely than “web developer familiar with woo commerce and seo practices.”

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Be Assertive

Use phrases that command an action.  Don’t ask for the sale, demand it.  “Call Us Today” 

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Keep It Short

Get your point across as quickly as possible.  Most content is not read completely.

Another thing to consider about your content is keeping it fresh.  Whether you’re featuring weekly promotions, adding inventory, publishing opportunities for your customers, blogging is an easy way to keep your content fresh and up to date.

Some rules for content:

  • Implement incoming links from high traffic site.  For example, if you have an accounting business, being linked to from some of the Accounting Association websites could really boost your ranking.
  • Only publish original content.  Don’t be tempted to grab content from another site.  Google will recognize that and it will hurt your ranking.
  • Focus on conversational phrases as opposed to key words.  Google tends to favor phrases over random key words.
  • Make sure your content is relevant.  One of the best ways to improve your site’s Google ranking is by ensuring that you have plenty of rich, relevant content that thoroughly explains what you do or offer.

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